If you’ve had the opportunity to visit our office you’ll have been struck by the black and white photos adorning the walls.

Louis Armstrong, The London Playboy Club, Black Power, Swinging London and the Beatles.

They’re left over from a ‘dot-com’ idea we had back in 2000 when we hoped to sell framed photographs via the web. The photos’ came via an ex Spitfire Pilot called Terry Spencer who amongst other things is in the Guinness book of records for the lowest ever parachute jump. After the war he bought a plane and flew with his new wife, without a map, down to South Africa. There he started working for Life magazine, returning to the UK in the 60’s to photograph the defining moments of the decade.

Terry was thrilled by the idea of selling his photos online and we spent many hours in his study carefully reviewing negatives and selecting the best ones for hand printing and drum scanning. Despite our best efforts we didn’t manage to sell sufficient prints to make the site a success and so shut it down and decorated our office with the remaining pictures.
Every one who visits the office comments on the pictures, how great they are and their depth of character. Whilst I’m sorry that we couldn’t get that business model to work I’m glad we tried because we learnt from the experience and have applied the lessons to make others a success. And heartfelt thanks to Terry who was prepared to have a go.

Terry Spencer died on February 8, 2009. His wife pre-deceased him by 24 hours. You can read his obituary at the Times Online:

http://www.timesonline.co.uk/tol/comment/obituaries/article5688664.ece

Despite the fact that this blog is a company blog for a new media company with offices in London, it only seems fair to open our new company blog with a little bit of information about those much misunderstood animals that our company is named after.

The name aardvark, as everyone knows, comes from the Dutch for “Earth Pig”, this despite the fact that the aardvark isn’t really related to pigs except in the most distant, well-we’re-all-mammals-together kind of way.

Aardvarks come from Africa. And first in the dictionary. And we like ‘em.